Free Money

Free Money

     1. For this exercise, I thought that I would combine my efforts to do some weekend good while completing my assignment so I went out driving and searched for some homeless as well as some other causes (girl scouts). I figured they would appreciate the money more than just anyone. 

2. I was looking for homeless men and women or other good causes that could use my money. 

3. The positive in this is that I did not necessarily have to say too much to give away my seven dollars other than "God Bless".

4. I successfully gave away seven dollars and felt quite good about doing a good deed, so I enjoyed this exercise.

https://www.youtube.com/watch?v=jhY0BQ4LZd8

https://www.youtube.com/watch?v=s8Ax_B_OBCo

Week 7 Reading Reflection

Week 7 Reading Reflection

1. For this week's reading, we focused on Rediscovering Market Segmentation by Daniel Yankelovich and David Meer. The biggest surprise to me from the reading was possibly the discussion about the Continuing Care Retirement Communities (CCRCs). I did not realize how popular those communities were. Seemed like that entry fee could turn people away and the fact that you don't own the condo. 

2. Nothing necessarily confused me too much. I guess the discussion about the CCRCs confused me as I did not realize how popular they were. 

3. If I were to ask the author(s) a question, I would be curious to know whether functionality for the product ever trumps marketing efforts? Or will a product that is similar just be created and marketed more effectively, thus, decreasing consumption for original product? 

4. I think that no matter the research you put in, you will never be able to target a mass audience with only marketing. I believe that no matter who you advertise to, you will be turning someone off and someone on.