The biggest surprise to me was His concept that sometimes knocking out other competitors can actually decrease the industry potential, thus hurting your own business. As this brings the entire industry's market share lower.
2) Identify at least one part of the reading that was confusing to you.
One part that I somewhat found confusing was the idea that this model applies to every business, every industry, every market.
3) If you were able to ask two questions to the author, what would you ask? Why?
First, I would ask the author whether he thinks his 5 factors still applies to today's marketplace?
Second, where does the financial aspect come into play? The capital being raised and distributed?
4. Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I don't entirely agree that every industry faces these same 5 elements. I think it's great in theory, but probably would not paint the whole picture in practice.
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